Think: Blue Green

Articles

A collection of pieces reflecting our work, ideas, and experience.

Web Experience Optimization

On Website Redesigns: Considering an agile approach for growth

Why do we redesign websites once every few years? Why is it such a monumental and painful undertaking? Happily for you and me, these are questions I will not even attempt to answer in this post.

Alternatively, I will briefly share a point of view on a...


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Web Experience Optimization

Convert More Traffic into Revenue: A/B Testing Tips for SMB E-Commerce Websites

As we all continue learning to adapt to our ongoing, collective virtual reality, many small businesses have quickly moved online or significantly expanded their online presence to meet unprecedented consumer demand. In fact, it’s estimated that there will be...


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Web Experience Optimization

A Simpler Way to Visualize and Analyze Customer Journeys on Your Website

A marketer’s work is never done. You plan your media campaigns, develop engaging landing pages and content, and execute. Now it’s time to measure and optimize, but you dread the daunting task of analyzing visitor experience data, since it’s only available in...


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Web Experience Optimization

How Holabird Sports Optimized Web Experience and Boosted e-Commerce Performance

With the average shopping cart abandonment rate at 75%, e-commerce companies are constantly evaluating effective methods and tools to optimize their web experiences and drive growth.


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Partnerships

Why We’re Partnering with TrustedSite

We are all experiencing the significance and primacy of trust in these strange new times we find ourselves. As our society has had to move in days and weeks to adopt instantly-accessible videoconferencing technologies, we’ve witnessed fear of the new (school...


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Web Experience Optimization

Four Principles of Web Experience Optimization: Winning Over the Ready

Our experience in observing digital behaviors over the past decade and today, continues to show substantial opportunities for yield improvement for marketers and brands. Providing digital consumers and visitors with opportunities for self-identification can...


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Welcome to Think: Blue Green

With a decade of experience behind us, and a new decade of new experiences in front of us, we all agreed it was time to start publishing our thinking here. Actually, it was probably time to start years ago, but now is here, and here we are. Hello, 2020!


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Toward a More Balanced Brand-Customer Relationship

Thanks for taking the time to peruse our foundational article—published in two-parts—created as a framework for understanding how brands can build deeper relationships with customers and prospects.


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A Relationship-First Approach to Brand-Customer Balance

This is the second half of a two-part article on the changing nature of the relationship between brands and customers, from a marketing and advertising perspective. This article is based on the view we've developed from over a decade's worth of experience in...


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