As we all continue learning to adapt to our ongoing, collective virtual reality, many small businesses have quickly moved online or significantly expanded their online presence to meet unprecedented consumer demand. In fact, it’s estimated that there will be an 18 percent increase in e-commerce sales in 2020, according to eMarketer. To meet the demand, many SMB businesses have turned to popular online e-commerce platforms to help them launch and scale quickly.
To maximize opportunities to convert more traffic into revenue, it’s essential to implement high-quality web experience optimization that helps brands create deeper relationships with their audiences, builds trust, increases retention, and encourages loyalty.
To win over high-intent visitors who are ready to convert, the experience your website provides can make all the difference. For instance, is your web experience conversational and customer-centric with progressive steps that guide the prospect closer to your desired conversion action? Or, does your site lead with product-focused language that aims to convert visitors the moment they land on the site?
Effective A/B Testing Best Practices
By conducting effective A/B testing, online small businesses can help more visitors shop with confidence, increase engagement, and boost conversion rates.
Here are some helpful tips for conducting effective A/B tests and improving your site performance.
Benefits of Testing the Impact of Trustmarks on Your Website
By continuously optimizing your web experience and testing variations of your site, you can identify new ways to better engage visitors and prospects. For instance, in order to allay shoppers’ concerns about shopping online, more and more e-commerce companies are testing the impact of trustmarks on their website.
In fact, thousands of SMB e-commerce companies have increased visitor trust through the use of TrustedSite’s system of trustmarks, called TrustedSite Certification.
You can peruse TrustedSite’s helpful ebook resource, “Consumer Trust: Tracking Concerns Throughout the Buyer's Journey,” which provides a thorough analysis of consumers’ concerns at each step of the online buyer’s journey. You’ll also learn how to build trust on your site, in order to convert more new visitors and keep returning customers coming back.
Learn more about how SMB e-commerce companies are boosting conversion rates by A/B testing the impact of trustmarks here!
As a HubSpot Solutions Partner since 2019, bringing HubSpot CMS to enterprise before there was HubSpot CMS Hub Enterprise, Blue Green is truly honored to have been selected as one of HubSpot’s Advanced CMS Implementation Certified partners.